Consumer & Retail
Slow growth. Increasing channel complexity. Pressure on margins from increased price transparency. Unlimited choice and global competition. Consumer brands and retail players face tough strategic questions that enter the agenda with a greater frequency and magnitude than ever. Advanced analytics tools play a key role in almost all stages of the retail process; from forecasting trends, detecting potential customers, optimizing pricing models to customer segmentation based on buying behavior and personalized, real time offers based on customer preferences.