Way too many Danish companies are immature when it comes to using and exploiting data according to Jens Friis Hjortegaard, one of the four partners in QVARTZ Analytics. Despite the immature approach to data use, Jens Friis Hjortegaard says that the interest in the field has sky-rocketed in recent years. But rather than reaching for the low-hanging fruits, many companies choose an overly complex route through the great data lake.
The customers want to hear about fancy new concepts like machine learning, AI and predictive analytics, but according to Jens Friis Hjortegaard, this is the wrong jetty to choose when you want to sail into the sea of potential offered by data extraction. "Most companies I visit want to hear about the advanced parts of data analytics. But as maturity is often low, my advice is to opt for the easy solutions which are easier to implement and yield value much sooner," Jens Friis Hjortegaard says.